Privacy Policy
Last updated: 1 Mar 2025
Dear Interested Party, Branshield has great respect for the privacy of Users.
The data that may be communicated through the Site will be treated with the utmost care and with all the tools necessary to ensure their security, in full compliance with current legislation placed to protect the confidentiality of data. We wish to inform you that the "European Regulation 2016/679 on the Protection of Individuals with regard to the Processing of Personal Data and on the free movement of such data" (henceforth "Regulation" or "GDPR") provides for the protection of individuals with regard to the processing of data of a personal nature as a fundamental right. Therefore, pursuant to Article 13 of the GDPR, we would like to inform you of the following.
1. WHAT IS Branshield AND HOW IT WORKS
Branshield offers its users a software platform called Branshield, accessible through the website of the same name which, through a series of features and interactions with external providers, allows Customers to:
- Centrally manage the reviews of their end customers, also selecting a carousel of the best reviews that they can display on their landing pages;
- Actively communicate with end customers in order to request the opportunity to review the venue and/or product/service purchased;
- Monitor the progress of reviews and scores (or "ratings"), which will also be aggregated among the various service providers;
2. GLOSSARY
"Addendum" is the document that governs the relationship between the Merchant and Branshield regarding privacy. "Personal Data" means any information concerning an identified or identifiable natural person, with particular reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more characteristic elements of his or her physical, physiological, genetic, mental, economic, cultural, or social identity.
3. CATEGORIES OF DATA
Data Collection Overview
The Controller collects Personal Data and other information directly from Users during registration on branshield.com to provide requested services. This typically includes email addresses, names, and contact information.
a. Registration and Payment Data
Branshield processes personal data necessary for platform registration and service access. This includes: • Personal and contact details (name, birth date, email, phone) • Payment and billing information for paid services • Authentication data (with user consent)
b. Automatically Collected Data
Our systems automatically collect technical data including: • IP addresses and domain names • URI notation of requested resources • Server request methods and response codes • System and browser information • Visit timestamps and referral sources
c. Voluntarily Provided Data
When users send emails or submit forms, we collect necessary data to respond to requests. By submitting comments or information, users accept that content may be shared with third parties. Form submissions require explicit consent.
d. Merchant Data Processing
Branshield processes merchant-provided data as a data processor per the Addendum, ensuring data is used only for specified purposes and not for marketing or third-party sharing.
e. Cookies
We use cookies for site functionality, statistics, and user experience improvement. For detailed information, visit our cookie policy.
f. Social Media Plugins
Our site includes social media plugins for content sharing. These are configured to protect privacy and only set cookies upon voluntary user interaction. Usage is subject to respective social network privacy policies.
4. SOURCE OF PERSONAL DATA
Personal data held by the Owner are collected directly from the Data Subject. End-customer data are uploaded by Merchants as part of the use of services.
5. PURPOSE OF DATA PROCESSING AND LEGAL BASIS
The processing of Users' data has the following purposes and legal basis:
- Registration and access to services
Purpose: Authentication and use of the site
Legal basis: Contractual fulfillment - Payment processing
Purpose: Access to certain purposes of the service
Legal basis: Contractual fulfillment - Storage of Users' payment data
Purpose: To speed up the purchase process
Legal basis: Consent of the User
Note: Without consent, nothing will be stored - Communication to business partners and/or third parties
Purpose: Communications for marketing, promotional and/or commercial purposes
Legal basis: Consent of the User - Newsletter
Purpose: To send e-mail about news and topics of interest
Legal basis: Consent of the User - Sending direct marketing communications
Purpose: Updates on the Owner's products and services
Legal basis: Legitimate interest of the Owner - Service maintenance and improvement
Purpose: Use of aggregated and anonymous data to improve the service
Legal basis: Legitimate interest of the Owner - Detecting or preventing fraudulent activities
Purpose: To detect, prevent or stop fraudulent activities on the site
Legal basis: Legitimate interest of the Owner and legal obligation - Compliance with court orders
Purpose: To comply with legal obligations
Legal basis: Legal obligation - Accounting records
Purpose: To comply with legal obligations
Legal basis: Legal obligation - Automatically collected data
Purpose: To ensure and improve the web browsing experience
Legal basis: Legitimate interest of the Data Controller - Data voluntarily provided by the User
Purpose: The purpose inherent in the request to enter that data
Legal basis: Consent of the User - Cookies and plug-ins
See our cookies policy by clicking https://branshield.com/cookies
The provision of personal data for the purposes referred to in point 1 and 2 of this article is necessary to allow you to register on the platform and to conclude the contract. Therefore, in the absence of the aforementioned data, you will not be able to use our services.
Consent for the purposes referred to in point 3, 4 and 5 is optional and does not entail any negative consequences for Users' experience.
6. DATA RECIPIENTS
To the extent relevant to the stated processing purposes, Users' data may be disclosed to partners, consulting companies, private companies, third-party technical service providers, hosting providers, IT companies, communications agencies.
If the suppliers process personal data on behalf of the Data Controller, they will be appointed as data processors ex art. 28 GDPR.
7. DATA TRANSFER TO A THIRD COUNTRY
The Branshield website may share some of the data collected with services located outside the European Union area. In particular, through social plug-ins and the Google Analytics service. The transfer is authorized and strictly regulated by Article 45, paragraph 1 of the EU Regulation 2016/679, so it does not require specific authorizations.
8. PERIOD OF CONSERVATION
According to the principle of storage limitation (art.5, GDPR), the verification of the obsolescence of the stored data in relation to the purposes for which they were collected is carried out periodically.
In particular:
- Automatically collected data are processed, for the time strictly necessary, for the sole purpose of deriving statistical information on the use of the site and to check its regular operation, also for security purposes or according to the deadlines stipulated by legal regulations;
- The data voluntarily provided by the user will be kept for a period of time not exceeding the achievement of the purposes for which they are processed or according to the deadlines provided by the legal regulations.
9. RIGHTS OF THE DATA SUBJECT
The Data Subject always has the right to request from the Data Controller access to his/her data, rectification or erasure of data, restriction of processing or the possibility to object to processing, to request data portability, to revoke consent to processing by asserting these and other rights under the GDPR by simple communication to the Data Controller. The Data Subject may also lodge a complaint with a supervisory authority.
The Interested Party may forward these requests to the following e-mail address: info@branshield.com
10. DATA PROCESSING METHODS
The personal data provided by the Users will be subject to processing operations in compliance with the aforementioned regulations and the obligations of confidentiality that inspire the activity of the Data Controller. The data will be processed both with computer tools and on paper media as well as on any other type of suitable media, in compliance with the adequate security measures pursuant to Article 5 par. 1 letter F of the GDPR.
11. FINAL NOTES AND WAY OF UPDATING
The information is provided only for the Branshield website and not also for other websites that may be consulted by the user through links contained in this site. The policy may be subject to change due to the introduction of new legislation in this regard, therefore the User is invited to periodically check the Privacy Policy in order to be updated on the latest legislative changes.